Simple Taste: A Handwritten Font for Elegant Branding
I was staring at a blank brand board one morning, the sun just peeking through the studio window, when I knew it was time to test something new. The project? A visual identity for a cozy local café that wanted to feel warm, inviting, and slightly whimsical. As I started sketching out logo drafts, I needed a font that could capture that feeling—something handwritten but refined, elegant yet approachable. That’s when Simple Taste came into play.
Simple Taste is a magical handwritten font carefully created to give a touch of elegance to your designs. It has this soft, organic flow that feels like someone actually wrote it with a pen, not a computer. The curves are gentle, the strokes are deliberate, and there's a sense of care in every letter. It's the kind of font that makes you want to lean in and read it again, just to catch the subtle details.
I first tested Simple Taste on a logo draft. The café’s name was short and sweet—“Hearth & Bean.” I placed the font over a mockup of a chalkboard sign and immediately felt a connection. The letters had a warmth to them that matched the café’s vibe perfectly. It wasn’t too formal, nor was it too casual. It struck that perfect balance between handcrafted charm and professional polish.
As I moved forward with the brand identity, I used Simple Taste across various touchpoints. On packaging mockups, it looked great on coffee bags and takeaway cups. The font didn’t overwhelm the design; instead, it added character. For social media graphics, I paired it with a clean sans serif font for body text. The contrast worked well, making the headlines pop while keeping the content easy to read.
One thing I noticed early on was how Simple Taste handled readability. Even though it’s a script font, it’s legible enough for short-form text. It wasn’t a challenge to use it for things like menu items or product labels. The spacing between letters was generous, which helped maintain clarity without sacrificing style.
When it came to brand consistency, Simple Taste was a solid choice. I made sure to use it as the primary display font throughout the brand system. It became the anchor for all visual elements—from business cards to website headers. The font helped create a cohesive look that customers would instantly recognize as part of the café’s identity.
I also experimented with Simple Taste in different formats. On a shop sign, it looked inviting and friendly. On a label sticker, it added a personal touch. In the homepage hero section, it commanded attention without being overwhelming. And on an Instagram post, it gave the caption a sense of authenticity that resonated with followers.
For font pairing, I found that Simple Taste worked best with a modern sans serif font like Montserrat or Lato. The combination balanced the handwritten feel with clean typography, making it suitable for both digital and print materials. I also used it alongside a minimalist serif font for editorial design, which added depth without clashing.
If you’re considering using Simple Taste, I recommend testing it in different contexts before committing to a full brand system. Try it on a logo, a headline, a tagline, and even a short paragraph. See how it behaves in different sizes and weights. Also, check if it includes alternates, ligatures, or other stylistic options that can enhance your design.
Another thing to consider is the file formats and licensing. Since Simple Taste is from Script Amp, it should be compatible with most design software and offer commercial use rights. Always make sure to review the license agreement to ensure it fits your project needs.
For client work, Simple Taste is a versatile choice. It works well for branding projects that need a touch of personality—like skincare brands, handmade shops, or creative studios. It’s also great for packaging design, where a handwritten font can add a sense of craftsmanship. When it comes to digital templates, it pairs well with web design elements, especially for headers and call-to-action buttons.
In the end, Simple Taste became more than just a font—it became part of the café’s story. It helped convey the brand’s values and made everything feel more personal. Whether you're designing for a small business or a large-scale project, Simple Taste offers a unique blend of elegance and simplicity that can elevate your work.
